I want to create a discount card which entitles cardholders to a 10 percent discount (at least) on Partner establishments only in Boracay (hotels, activities, restaurants, shops, etc.).
Currently, there's one company in Boracay offering a similar-in-concept card, but they give it for free and with a booklet about Boracay. I think they are able to give the card and booklet for free because the hotels, restaurants, etc. advertised throughout the booklet are paying for it, not to mention, the company is probably also making money from such sponsorship.
My concern is, will I get in trouble (or violate some intellectual property) if I create my own version of the card that's much more comprehensive and provides a lot more value to tourists for a minimal fee.
First of all, their card is free. Mine would be 2,500 pesos good for one year, but with greater discounts and a lot more participating Partners. With a lot more partners (at least 5 times) and much bigger discounts (up to 25 percent compared to just 10 percent from the other company), tourists can easily save at least double the 2,500 pesos they paid.
Their card has no picture, name or anything unquely identifying the cardholder. Mine has a picture, name, card number and expiration date. Since their card is "generic," it can be used by anyone in possession of it. Mine can only be used by the person whose picture is on the card, and that person only.
Perhaps the questions is, do they even have an Intellectual Property (IP) to speak of, or am I worrying too much when I should be already starting on the project?
Hope to hear from you soon. Thank you very much.
All the best,
Last edited by efjay1018 on Fri Jan 30, 2015 2:06 pm; edited 1 time in total (Reason for editing : typo)